For nearly four decades, Fresca has been part of San Francisco’s dining community, introducing generations of guests to the flavors, ingredients, and traditions of Peruvian cuisine. Since opening in 1987, Fresca has grown alongside the city while staying connected to the food and culture that started it all.

At the center of Fresca is family. Recipes, techniques, and a love of cooking have been passed down through generations, shaping a menu that respects Peruvian tradition while continuing to evolve. Our approach has always been to honor the dishes and ingredients we grew up with while bringing a fresh, contemporary perspective to the table. That balance between heritage and innovation remains one of the foundations of Fresca today.

But Fresca has never been only about the food. It has always been a place for people—families, friends, neighbors, longtime regulars, and new faces—to share a meal and spend time together. The warmth of the family table is part of who we are, from the way we cook to the way we welcome our guests.

Today, Fresca begins a new chapter with the same values that have guided us from the beginning: Peruvian heritage, family, community, fresh and soulful cooking, and a willingness to keep moving forward. We’re proud of where we come from, grateful to the community that has supported us for so many years, and excited for what comes next.